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Integral ShamWow! or: How We Learned to Stop Worrying and Love (or at least Tolerate) the Hype [VIDEO]

Written by myself and Marco Morelli
Originally posted on Integral Revolution, April 13, 2012.

We’ve long been considering the role of marketing in the integral movement. The images, stories, values, and ideologies communicated by marketing are ubiquitous and affect us on multiple levels — some of which we’re not even aware of. As postmoderns, we’ve learned to be skeptical of all marketing and marketers. We’re reflexively suspicious, and guarded. Yet at the same time, we delight in some forms of over-the-top advertising, like Super Bowl commercials. We admire cultural wizards like Steve Jobs and the mystique he created around his products — even though we know that behind the scenes, for instance in his interpersonal brutality, and in the working conditions in the factories of some Apple suppliers, things have not always been so shiny and cool. Read more »

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